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The Iceberg
Greg unpacks how business events, globalisation and city strategies are reshaping the way places grow, compete and connect. Through these interviews and features, he explores the shifting dynamics of urban leadership, the evolving role of meetings, and the new opportunities emerging for cities in a rapidly changing world.
30 May 2023
Video
Five Reasons Why Business Events are at the Heart of Reinventing Cities
Greg Clark argues that business events are no longer a subset of tourism but a central tool for city reinvention, supporting high‑value economies and tackling social and environmental challenges. He outlines five key points including post‑pandemic demand, alignment with city strategy, and selective hosting of events aligned to city goals.
29 Jun 2025
Video
“Fractured Globalisation” Changes the Rules of the Game
In this interview Greg Clark explains how fractures in globalisation are shifting the rules for business events and cities, creating a multiplication of opportunity across many places. He describes how destinations must leverage this change, become innovation‑rich and experience‑driven to remain competitive.
16 Jul 2020
Video
The JMIC Global Manifesto: Speaking with One Voice
Greg Clark presents the Joint Meetings Industry Council manifesto which argues for unified voice and strategic alignment across the business events ecosystem. He emphasises the importance of collective advocacy and how the sector can increase its influence in urban and economic development.
1 May 2020
Video
Business Events and the Future of the City
Greg Clark argues that as more of the world’s population live in cities, business events become critical for city success, thriving beyond the tourism lens. He presents how events can help cities develop intellectually, socially and economically into the future.
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